When was the last time you did something so unspeakably, horrendously embarrassing to a complete stranger that your entire being cringes every time you remember it? Maybe they’ve already forgotten about it. Or maybe they haven’t, and now you’ve been branded as “that horrible person who spilled soup on my baby” for life.
It’s easy to rebuild your reputation as a person. But for businesses, first impressions are a matter of life and death. Most people will judge your business solely on how your logo looks. And if people think your logo looks unprofessional, tacky, or, well, ugly, that impression is going to stick.
You could have the most beautiful logo for your brand. But if you’re planning to print your brand on apparel, there are a few more things you need to consider to make sure it doesn’t come out looking like a sad, blurry mess.
Here are some tips to nail down before sending your design to a custom printing company. Tips that will save you time, money, and the hassle of disposing boxes of defective merch.